5 tips to thrive as a project manager in a digital agency
Working in a digital agency can sometimes be challenging, frequently rewarding and certainly never boring. Throughout my 8 years as a project manager in agencies across a variety of programmes, clients and industries, there have been ups and downs, highs and lows, and numerous mistakes along the way (hindsight is 20/20, right?).
So what can you do to not only survive but thrive as a project manager in an agency?
1. Adopt a forward-thinking approach
Taking a proactive approach to planning, leading and completing projects is key. By identifying potential issues or challenges that may arise in the future, you can develop strategies to mitigate or prevent them, as well as avoid potential delays.
What are the internal and external blockers and dependencies? Do you have enough resources and capacity — or even the necessary skills — within your team to deliver the entire project?
Regularly evaluate the progress and performance of your projects, and adjust your approach as needed to improve results. Focus on the short-term goals, but also consider any long-term impact and benefits, including any new opportunities these may bring.
